Advertisers & Sponsors
At wmdrradio.com, we offer a variety of opportunities for businesses, brands, and organizations to connect with our engaged and diverse audience. Two popular options are radio advertising and radio sponsorship. While they may sound similar, they serve different purposes and offer unique benefits. Here’s a breakdown to help you understand the difference:
📢 Radio Advertisers: Focused Messaging in Scheduled Spots
What is Radio Advertising?
Radio advertising is a paid promotion where your business or service is featured in a commercial spot—typically 15, 30, or 60 seconds long—during breaks in programming.
Key Features of Radio Advertising:
- Pre-Produced Ads: Advertisers submit professionally produced commercials or have us create one for them.
- Scheduled Air Time: Ads are aired during specific times or shows based on your target audience.
- Direct Call to Action: Ads are designed to promote a product, service, sale, or event and often include clear CTAs (e.g., “Visit our website today!”).
- Short-Term Exposure: Typically purchased in packages that run for days, weeks, or a few months.
Best For:
Businesses looking to drive immediate traffic, promote a limited-time offer, or raise brand awareness quickly.
🤝 Radio Sponsors: Brand Alignment and Deeper Engagement
What is Radio Sponsorship?
Sponsorship involves a longer-term partnership where your brand is associated with specific shows, segments, or events. Your name becomes part of the content itself.
Key Features of Radio Sponsorship:
- Mentioned During Shows: Example: “This hour is brought to you by [Your Business Name].”
- Brand Integration: Sponsors may be featured in live reads, show mentions, website recognition, or event tie-ins.
- Community Presence: Sponsorships highlight your support for local content and help build brand goodwill.
- Ongoing Association: Typically part of a monthly or quarterly campaign, often with bundled benefits (airtime, online promotion, social media exposure).
Best For:
Organizations wanting to build long-term relationships, enhance community involvement, and align with our station’s mission and values.
💡 Not Sure Which One is Right for You?
Whether you're a small business seeking visibility or a larger organization interested in community impact, wmdrradio.com can tailor a package to meet your needs.
📬 Contact Us Today to learn more about our affordable advertising rates and custom sponsorship opportunities that get results!
Here’s a short version of the explanation.
🎯 Advertiser vs. Sponsor: What's the Difference?
At wmdrradio.com, we offer two powerful ways for brands to connect with our audience:
📢 Radio Advertiser
- What You Get: Scheduled commercial spots (15, 30, or 60 seconds)
- Purpose: Promote a product, service, sale, or event
- Format: Pre-recorded ads or live reads with a clear call to action
- Duration: Short-term campaigns (days to weeks)
- Best For: Businesses seeking immediate results and brand visibility
🤝 Radio Sponsor
- What You Get: On-air mentions, show or segment alignment, and added online exposure
- Purpose: Associate your brand with specific content or the station overall
- Format: “Brought to you by…” messages, live mentions, co-branded promotions
- Duration: Long-term partnerships (monthly, quarterly, or ongoing)
- Best For: Organizations seeking community presence and brand loyalty
Want to make a lasting impression?
Partner with wmdrradio.com as a sponsor—or start with an ad campaign and grow from there.
Western Maryland Radio Advertising Rates
Recording Fees:
There is NO PRODUCTION or RECORDING FEES if you choose an Ai voice with or without background music to voice your advertisement. Our Ai voices are ultra realistic, and we provide you with a package of three (3) professionally produced advertisements for free.
Human Voice Recording Fees:
Each time an advertisement is recorded with a human voice, there is a $45 production fee to voice the advertisement and place it in a music bed. This fee applies every time the advertising content is changed. There is a maximum limit of two (2) advertisement changes per week.
Length of Advertisement:
All advertisements must be approximately 30-45 seconds or less.
Frequency and Timing:
The frequency and timing of an advertisement affects the total monthly cost. Please review our placement fee options above.
What does a “Break” refer to in radio?
In broadcasting, a "station break" refers to a scheduled pause in a radio or television program for announcements or advertisements.
Digital Media:
At no additional charge your business logo will be featured on our website and social media page (Facebook).
Disclaimer:
Rates are subject to change without notice and the above ad rates table does not represent a binding agreement. Western Maryland Radio is a registered Maryland Business.
Western Maryland Radio Sponsorship Packages
Partner with Us to Elevate Tourism and Promote Your Busines
Call For A Quote
Bronze Plan - $$$/month
- 2 Pre-Recorded Radio Ads per month (30 sec each)
- Business Mention in 1 Monthly Social Media Post
- Listing in 'Supporter Spotlight' section of our newsletter
- 10% Discount on Event Representation Add-Ons
Silver Plan - $$$/month
- 4 Pre-Recorded Radio Ads per month (30 sec each)
- 1 Live On-Air Mention per month
- 2 Social Media Promotions (custom graphics included)
- Business Logo on Western Maryland Radio Website
- Business Mention in Monthly Newsletter Ad Section
- Ad Banner Placement on World News Page (Static)
- 15% Discount on Event Representation Add-Ons
Gold Plan - $$$/month
- 8 Pre-Recorded Radio Ads per month + 2 Live Mentions
- Custom Audio Branding/Jingle (one-time production)
- 4 Social Media Promotions (on all channels)
- Logo and Business Link on Website Home Page
- 1 Sponsored Segment in Podcast or Newsletter
- Ad Banner on World News Site + Streaming App
- Inclusion in Monthly E-Book or Audiobook Distribution (1x Ad)
- 1 Local Event Representation (up to 4 hours)
- 20% Discount on Additional Digital Media Services
Platinum Plan - $$$/month
- 12 Radio Ads (Pre-recorded & Live) + 1 Giveaway Promo
- Full Podcast Ad Placement (or Host-Read Ad)
- 6 Social Media Promotions with Targeted Boosting
- Feature Article or Interview in Newsletter
- Custom YouTube Travel Video Brochure for Your Business
- Branded Music Playlist for Streaming + Shareable Links
- Top Placement Ad Banners (Website + World News)
- 2 Local Event Representations (or one all-day event)
- Premium Placement on Website (Rotating Ad Spot)
- Monthly Reporting on Reach & Engagement
- Priority Booking for Seasonal Promotions
Add-On Options
- Additional Event Representation: $75/event (4 hours)
- Custom Podcast Ad (Produced):
- Extra Social Media Post (Custom Graphic): $25
- Jingle or Audio Logo (One-time): $100
Addittional Content Development Services Offered:
At Western Maryland Radio, our mission is to harness the power of AI-driven content marketing to elevate the tourism experience in the picturesque Western Maryland region. We are dedicated to promoting the area's rich cultural heritage, breathtaking attractions, and unique experiences through innovative broadcasting and digital solutions. We strive to create a vibrant and interconnected hospitality community by collaborating with local businesses, tourism boards, and chambers of commerce. Our goal is to attract visitors and enhance their experiences through our comprehensive services, which include:
- Engaging Radio Production: Delivering cost-effective advertising, live on-air promotions, and audio branding that resonates with listeners.
- Dynamic Digital Content Creation: Offering audiobook, e-book, podcast, and video production that integrates your business's advertisements seamlessly.
- Strategic Social Media Promotion: Leveraging our diverse social media channels to amplify your message and reach potential visitors effectively.
- Event Representation: Showcasing local events and attractions to create memorable experiences that draw visitors to our beautiful region.
Radio Production
· Cost-Effective Advertising
· Live On-Air Advertising
· Pre-Recorded Advertising
· Specialties Radio Advertising
· Freebies & Giveaway Promotion
· Audio Imagery
· Audio Branding
Digital Content Creation & Production for Your Advertisements
· Audiobook Production with Your Advertisements
· E-Book Production with Your Advertisements
· Podcast Production with Your Advertisements
· YouTube Travel Video Brochures for Your Business
· Ad Placement in our monthly Newsletter “The Western Maryland Traveler”
· Your Custom Music Playlist & Titles with Your Advertisements on our Streaming Service (like Spotify) for sharing on social media.
· Ad banner placement on our World News Website
· Ad banner placement on our Website with hotlinks
Social Media Content Promotion on Our Channels
· YouTube
· Blogger
Event Remotes
Would you Like Western Maryland Radio to represent you at your next event?
· Concerts
· Festivals
· Parties
· Grand Openings
· Sales Events
· Sporting Events
· Wine tastings
· Distilleries
· Microbreweries
· Attractions
· Tournaments
· Theater
· Fundraisers
Through collaboration, creativity, and a commitment to excellence, we aim to support local businesses, enrich visitor experiences, and contribute to the flourishing tourism landscape in Western Maryland. Together, we can make our region a premier destination for travelers seeking adventure, culture, and connection.
📞 Let’s Talk: 240-609-5274
